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Our Story

Our Story

Here, parenthood is about products, moments, milestones, and memories. From the first-time parent to the seasoned caregiver, our mission is to be your trusted ally.

Welcome to the world of “Babies & more”, where we celebrate the wonder of childhood and the journey of parenthood. Discover charming fashion ranges that combine style and comfort, along with gentle baby care essentials that prioritize safety.

Our enchanting toys inspire imagination, while our curated nursery selection creates a safe and cozy space for your little one.  Embrace every moment with “Babies & more”.

Established in 2023 and premiering its first store in The Warehouse, Kuwait, Babies & More is an esteemed brand of the Apparel Group. More than just a retail name, it embodies a philosophy of steadfast support and understanding for parents. Every child's future is a story; we are devoted to beautifying it.

At Babies & More, we do not just provide items; we offer experiences. Through our active listening and personalized advice, we simplify and enrich every parenting step. Because to us, every step in this beautiful journey matters.

Child Image
Child Image
Child Image
Child Image
Our Vision

We are the caring expert on parenthood

Modern parenting is hectic and demanding. We know parents are under pressure, short of time, bewildered by choice and anxious to make the right decision for their children. That's why Babies & more is here to help mums & dads be the best parents they can be. We are experienced companions on their journey, their ally in navigating parenthood, trusted authority on everything childhood.Our purpose is to make parenthood easier by providing mums and dads the expert knowledge support and products they need to give their kids the best

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Our Brand Values

Our Brand Values

Children deserve only the best. We ensure every product is created with utmost care, building meaningful relationships and communities with our customers.

Expert

Expert

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We are the Experts

We are the authority on parenthood, empathizing with our customers and providing specialist knowledge, advice & choice at every stage of their journey

Caring

Caring

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We Care

Children deserve only the best. We ensure every product is created with utmost care, building meaningful relationships and communities with our customers.

Understanding

Understanding

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We Understand

We take time to understand the needs & preferences of parents and children, providing empathetic information and advice at every stage.

Responsible

Responsible

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We are Responsible

We want to leave children a better planet & bright future through social and environmental responsibility, offering sustainable products and services.